The power of the Media. The power of suggestion

Every time i see the Adtrac clip which professes to showcase the "top 5 most-watched avertisements" in Singapore, i choke in disgust.

Take a minute to think about it:

1.DO you actually CHOOSE the advertisement you want to watch?
2.DO you actually switch channels primarily because you dunt like a certain ad, or conversely surf channels in search of your favourite ad?
3. DO you actually watch the ads anyway or do you instead take a pee break, snack break, pass the fruits, attempt to channel-surf without family protesting or check the latest 4D/TOTO results?

Rhetorical questions, i guess. Biased questioning, you may beckon.

But seriously, ithink it is more accurate to say that they are the 'top 5 advertisements that paid the top prices to be played right after most-watched TV PROGRAMMES'. And even that is only loosely based on the assumtion that viewers stay on the same channel even when their fav TV prog has lapsed into commercials.

The legitimacy of the Adtrac clip's claims are severely debatable, in my opinion. If you ask me, i see it as nothing more than a gimmick to give so-so advertisements more airtime and some sort of product differentiation. In short, it is nothing more than another thinly-disguised appendage of today's entertainment circle that has taken on such a commercial spirit.

Another trashy commercial apparatus that attempts to hoodwink those that are careless enough to slip into this make-belief and be further entrenched in this screen-based existence and experience.